Tobias is a German advertising specialist, member and juror of the ADC Germany, and experienced on international accounts across many branches. 

 

He began his advertising career as a copywriter at TBWA, where he discovered his passion for storytelling and automotive clients. In the following 13 years, he gained experience in major agencies such as DDB, Jung von Matt and BBDO, where he became a multiple awarded Creative Director. In his latest engagement, he was appointed co-leader for the BBDO offices in Düsseldorf and Hamburg, before starting to freelance in 2020.

 

International experience: He has led global market launches for several car models (@BBDO, DDB, LLR) and of Porsche’s Formula E engagement (@Proximity Worldwide), cooperated with the French media network Vivendi (freelance) and worked on the Mercedes-Benz account for Greater China (@BBDO Beijing).

 

In addition, Tobias has taught copywriting at the Miami Ad School Berlin and is a published short story writer.